A journal article I wrote with some colleagues, "Do Men Advance Faster Than Women? Debunking the Gender Performance Gap in Two Massively Multiplayer Online Games", was published in the Journal of Mediated-Computer Communication and has received more press than anything I've written previously (which was not hard to beat).  This is likely because we put out a piece about the journal article on TheConversation, a site where researchers try to make their work more publicly accessible. That article was picked up a few other sites, including ifuckinglovescience, and this led to a few other articles (MSU, LSJ). 

Now, if only people cared about the psychology of avatar use as much as they apparently care about video games and gender...
 


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